A/B testing now supports multi-variant experiments, which saves time and helps customers find their optimal settings, faster. Customers can now test up to five variants (one control and four variants). In addition, A/B testing is introducing an improved UX to help better communicate A/B testing results and make way for the exciting developments we have planned. Customers now start on an overview screen that lists their recent experiments. Clicking into a test gives a full page of results with a detailed breakdown of metrics.